Go Multilingual: How to Make Money Online in International Markets

Written by Christian Arno  

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Let’s start with a truism: the web is global.Anyone from Kansas and Kentucky, to Kenya and Korea can access the same online information, at the same time but from completely different corners of the Earth. And that really is rather amazing, even if most of us do now take it for granted.

But what does that mean for all the web designers, bloggers, entrepreneurs and businesses of the world? Well, anyone in business will probably have a website already, and if you don’t, then you really should reconsider your position as a business person.
And those who simply blog to let off some steam or get their thoughts, views or expert analysis out into the wider world may not even be thinking in monetary terms yet – be it dollars, pounds or yen.

Indeed, some blogs never get more than a handful of visitors, whilst others mushroom into something quite incredible – look no further than Mashable for such an example.

But the one thing that all websites have in common is they’re global. Digital has helped blur international boundaries, which means there is a need to write, design and communicate with the wider-world in mind.

Running an online business can be an incredibly lucrative endeavor if executed correctly. And if you’ve only thus far operated in English, you should probably realize that:

75% of the Earth’s population don’t speak English40% of the online population is in AsiaChina has 30% more people online than the USOver half of all Google searches aren’t in EnglishPeople simply prefer to operate in their native tongue…even if they are bilingual

So whether you’re just launching a new internet enterprise, or you’re simply reaching saturation point in your domestic market, you could do a lot worse than look to foreign lands to increase your revenue.

There are three key considerations you need to make when constructing a website to be ‘multilingual friendly’, and these are: design, localization and optimization.

A design for life

By the design, we’re talking about both the behind the scenes structure and the front end interface. Don’t worry…this won’t get too technical.

Okay, whether you design your website yourself, or have someone do it for you, remember this: not all languages are the same length. Crazy, huh?

German tends to use pretty long words compared to its English equivalents Bãstenhalter, is a bra for instance. And some languages are a lot shorter than English – 情 å ± is Japanese for ‘information’ – a mere two characters.

Why do you need to know this? Well, because if you ever convert your blog/website into other languages you may end up not having enough space for your text, or you may end up having large blank spaces, depending on what language you you’re translating into (see more on translation in the ‘localization’ part below).

To get around this issue you need to keep your content and design separate – text must be allowed to expand/contract without space issues, so you’re best using cascading style sheets (CSS) which help keep these two aspects apart. Ultimately it means you won’t have to redesign your pages from scratch in other languages.

From the front end perspective, it’s worth remembering that colors and symbols can mean different things in different cultures.

For example, an ‘owl’ is normally symbolic of wisdom and grace in western cultures. But in many Arabic countries, owls can represent pessimism.

And if you happen to have a picture of a green hat on your website (maybe you sell hats online?), in China this signifies a man’s wife has been unfaithful to him. In addition to your graphics, color also plays a big part in your website’s ‘look and feel’ – and colors can mean different things across the globe.

Red, for example, tends to denote danger or passion in western countries. But red can also mean communism in some countries (e.g. Russia). Similarly, orange is the color of Halloween or ‘fall’ in the US, in Ireland Orange is synonymous with Protestantism.

There are many similar examples which help to demonstrate the meaning of color. Ever wonder why blue is used so much on the Web (e.g. Facebook, Twitter)? It’s the most universally ‘safe’ color and it generally denotes ‘trust’.

Going local…

There’s an old adage that to go global, you need to think local. Now, the chances are you won’t have a big marketing/translation budget, so you need to do what you can with the tools at your disposal. Luckily, you can do quite a lot with the right approach.

Machine translation is often berated for its inaccurate, often comical results. But if truth be told, the likes of Google Translate isn’t actually all that bad…if you’re nice to it.

Google Translate will struggle if you give it text ridden with jargon and colloquialisms. And you also have to remember that English suffers somewhat of an excess of different words that mean the same thing: dog, mutt, hound; cash, money, bucks; chow, food, fodder. You get the point.

So by learning what Google translate likes, and what it doesn’t, you can control your English text so that you increase your chance of getting a good translation. This will, of course, take time to hone.

For proper localization, however, you ideally want a native speaking translator involved at some stage, even if it’s just to edit/proofread the text to ensure it is accurate and doesn’t embarrass you too much.

This also means you can have a more flexible approach to your English writing, knowing that anything contentious from the machine will be picked up by the human!

In Google we trust…

The subject of multilingual SEO probably merits an entire article to itself. But for the sake of cutting to the chase, the one golden tenet of international website optimization is this: never translate your keywords directly into other languages.

Even a professionally qualified, native linguist won’t know what people use to search for services and products locally. Hence, a correct dictionary translation of your high-ranking English keywords may be well wide of the mark. People may use abbreviations, synonyms or other variations of the search term, and this can only be established by doing some thorough keyword research for each of your target markets.

About the author

Christian Arno is Managing Director of Lingo24, a global language services company that specializes in website localization. With clients in over sixty countries and 130 full-time employees working across three continents, Lingo24 is on course for a turnover of $6m USD in 2010.

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Don’t Rush to Update WordPress

Written by Rosalind Gardner  

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Gosh, I just love sharing my little blogging horror stories with you.

It’s not my intention to scare you or dissuade you from blogging. I just want you to be aware of the mistakes that I’ve made, so you won’t make them as well.

BTW, in case you don’t know — before getting into affiliate marketing and blogging, I was an air traffic controller.

The most useful phrase I learned during that time was:

“Learn from the mistakes of others; you’ll not live long enough to make them all yourself”.

Anyway, this little lesson comes from a WordPress upgrade that I completely botched.

All would have been fine had I bothered to stop, think and follow my own basic instructions — backup your blog prior to upgrading to the latest version of WordPress.

But after a number of successful automatic updates to other blogs, I ignored my own advice and just hit the “Click Here to Automatically Upgrade WordPress to latest Version ___” link on the AffiliateBloggerPRO member blog.

Initially, I saw nothing wrong with the blog’s functionality, so I went on my merry way.

A couple of days later I realized what a mess I’d made.

Very few of the images were working. All those that had been uploaded via the WordPress administration to the wp-content/uploads/ folder were no longer linked correctly. In fact, some of the images had been deleted.

I started getting “Allowed memory size of 33554432″ errors.

Page slugs and image names were changed… then things got worse.

One new member had somehow acquired ID #1, which had been mine. All my posts on both the blog and the BuddyPress forum were now attributed to that new member.

‘Members’ refers to those members who joined through the Wishlist Member software, not as registered members via the WordPress interface.

And therein was the problem.

The Wishlist Member software is the crucial component in making that site run properly, and I hadn’t checked the developer’s site to make sure that it integrated with the WordPress update.

Had I bothered to do that, I would have seen that Stu and crew were still working to make the latest version of Wishlist Member integrate properly with the new WordPress.

And without a backup, I didn’t have the option to roll back to the previous version of WordPress.

Aargh.

All in all, I wasted nearly a day getting the site back together.

So, you know what the lesson is … again … backup before upgrading!!!

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Blog Backups and Cloning Made Easy

Written by Guest Blogger  

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The following article and video were submitted by Affiliate Blogger PRO member, Mark Washburn, who was keen to share what is undoubtedly the best solution to date for complete and easy WordPress backups (including blog, membership software, forum and more…) and WordPress blog cloning.

Read Mark’s review of the WPTwin plugin and watch the video below to see how simple it is to use.

I’ve made a point to back up my WordPress database and files routinely over time. These days you can’t afford not to because sites get hacked, code get’s messed up, or databases run into problems. Any one of these things can take a site out of commission and and the logical remedy is to run regular backups.

In theory, restoring a site from a back up shouldn’t be too hard. You save the database and some primary folders that contain the theme and plugins, install WordPress again,and the rest should be easy…unless something goes wrong… and a few weeks ago, something went wrong for me.

I decided to move a fairly small WordPress site from one host to another. I followed the normal routine and then found, when I launched the site at the new location, things got really screwed up.

Somewhere along the way a forum lost all of it’s content, many of the plugins didn’t activate properly, and my theme got screwed up…so basically I found myself having to set the site up all over again. I was really disappointed.

Nevertheless, I kept thinking about the fact that so many other things are incredibly easy with WordPress, but backups continue to be kind of “primitive“. There are a handful of backup plugins that you can install and use but some haven’t been updated in quite awhile and others end up being helpful but they aren’t a complete solution.

A few days later I shared my frustration with a friend of mine and he told me about a new program called WPTwin that is designed to easily and quickly clone or replicate an entire WordPress site from top to bottom. I have to admit, he piqued my interest, but I didn’t buy the software right away.

A few days later however, I went back into that WordPress site I had tried to relocate. I wasn’t even close to getting everything back to it’s original form. It was going to take at least a few hours, if not days of work and it made me sick to even think about all of that.

And then I remembered something one of my online mentors once told me. He said:

“You have to spend the majority of your time being focused and working on things that matter most, and if you’re trying to make money online, you better be focused on generating great content, finding great affiliate offers or products, and building good incoming links for traffic…everything else is minor and usually a distraction!”

And he’s right. You don’t make a dime endlessly tweaking (i.e. fighting with code) to bring a theme to perfection, or while you’re constantly researching that next great article that you can’t seem to get written, or…doing the mundane work of backing up and hopefully restoring a website should the need arise.

With that said, backing up your work is critical, so you might say I finally saw the light of common sense, and bought WPTwin. If it had the potential to save me days of unnecessary work and helped me avoid future frustrations, it was worth my time to test it out!

After getting the program, I read through the instructions and found the replication process to be very simple.

The program contains two php files. The first one is uploaded into the root folder of the WordPress site that you want to clone. Once uploaded, you simply access the url of the php file page and click one button. Usually within about 30 seconds (large sites may take longer and the system has been tested on sites as large as 4 gigs), you’ll have a replication file that’s available for downloading to your computer.

Using the example of moving a website from one host to another, you would simply set up a new WordPress install on the new hosting account. Upload the replication file along with another small php file which contains the deployment code into the root folder of the WordPress install. Then by simply visiting the url of this php file, entering the email that you provided when purchasing WPTwin, and clicking a final button to activate the process, within another 30 seconds or less you’ll have a fully functioning, identical clone to your original site!

After testing the process on one of my sites, I continued to back up and test the deployment of a handful of my other WordPress based sites. Several of these included unique plugins such as the Wishlist Member membership plugin and the Simple Press forum plugin. And in every case the process worked flawlessly!

All content, comments, videos, pictures, settings, login information, and plugins (and their settings) are duplicated precisely. The only thing you’ll likely want to change is in the general settings folder of WordPress where you can change the title of the new site.

The instructions that come with WPTwin are clear and easy to understand but you’ll probably only need to read through them once. It also comes with video tutorials that cover every step in the implementation process should you ever need them. Customer support has been very good at responding to questions in a timely manner and according to them, several updates are planned in future releases, one of which includes a scheduling module to create automatic backups as often as you need them.

With all of my WordPress sites now backed up and secure I’m confident that I won’t ever have to go through the recent turmoil of rebuilding a site from scratch again.

For well under $100 WPTwin has turned out to be one of the best investments I’ve made in software in several years. I simply can’t recommend it highly enough. It finally brings the WordPress back up process up to speed and makes it so easy that anyone can do it without fear and frustration.

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ACTIONS Speak Louder Than Words In The Internet Marketing World

By Mitz Pantic On September 30, 2010Under Featured, Marketing

This article is guest posted by Mitz Pantic from WordPress Website Builder.

You know when you meet that person that makes you roll your eyes because you know they are” full of **it” . Are you that person? Are you giving others advice on what to do when you haven’t actually done it for yourself? It is very easy to do this in the Internet marketing world as there is no real proof that any of us are making money online. Anyone can make a fake screen shot of their supposed payouts and earnings. The only way to prove that you are a successful Internet marketer is to fully expose your business to the world and let them be the judge.

The new generation of “wanna be” Internet marketing guru’s can smell success a mile away. If you think you can get away with trying to engage them with simple words, then you are wrong. These people need to see what actions you are taking to be successful to believe in what you are saying. It sound like a viscous circle because it is. You have to “walk the walk” to “talk the talk”.

What actions speak louder than words in the Internet market world?

1. Having a successful website: This is an action that you cannot fake. Well you can try but you will not get away with it for long. Website visitors in the Internet Marketing world like to research popular websites to see if they can work out how they can replicate this webmasters success. They will check your Google page rank, your Alexa ranking, and sometimes even your back links and social channels. If you have exposed your business for all the world to see then even more detailed information will be available to them.

2. Spreading yourself around to be seen: Everywhere the web visitor turns, there you are.. For example in my case, if you are on Youtube searching for “installing a WordPress website” you would see my video come up number two. If you go to Google search and type in “WordPress website builder” my website comes up as number one. I have only just started taking action with WordPress Website Builder and plan to dominate my area. This does not happen by itself and others are not going to do this for you. Of course your content can spread virally by itself but you need to put it out there, to as many places as you can to build your credibility. Everything about your keyword should lead to you.

3. Number one in Google for your name: If you have a name that is very similar to someone who is already famous then I am very sad for you. Go and change your name now. If your name is unique and you do not have competition then being number one on Google is not enough, you should fill the whole first page with results.These results should all lead to actions you have taken. For example if you Google “Mitz Pantic” I own the first page. The results show some of my websites, some articles on other websites I have written, or other website talking about me.  It wasn’t always like that. I have saturated the internet with my name and now Google has no choice but to concede and allow me to own my name.

How do you commit to taking action?

1. Avoid information overload: This is the hardest thing to do. How can you avoid something that could enhance your education and move you forward. Ahh, but is it letting you move forward? I am not saying to eliminate all education and information because that would be wrong. If you do that you will not be able to make your business move with the times. You need to know “what’s hot and what’s not”. What I am recommending is to stick with a few top blogs that provide juicy information to your door. Do not waste time browsing the internet. Sign up for a few blogs rss feeds and be done with it. If you sign up to the right ones, they will provide you with the information you need to stay on top of our ever changing world.  Get rid of the rest. It’s that simple.

2. Have a plan and stick to it: Write a plan up on paper , that is if you still know how to hand write, and stick it on your wall right in front of your work area.  Promise yourself you will follow your plan and complete something that is listed on this plan everyday. Set an alarm on your mobile phone to ring and remind you to stick to the plan. When the alarm goes off you have to ask yourself if you have completed something from the list. If you haven’t then you better get to work and actually accomplish something! Get your goals in order and focus on them. Take action and know that you will be rewarded in the end.

3. Stop buying courses and Ebooks you do not need or use: Everyone needs an Internet marketing course or a mentor to get started, but how many have you had? Are you a conference junky that keeps gathering information and never does anything with it. I was shocked when I attended an Internet Marketing summit with Brett Mcfall and Tom Hua. There were hundreds of people there and they all knew everything about Internet marketing, however I did not find anyone that actually had a successful website. I am guessing that out of all those people, there will only be a select few that will actually do something, take action and use the information they have learned.

==>My tips on what you should spend your money on:

A great WordPress Theme that will save you time. Carl has a great WordPress theme and I have mentioned this theme in a post on How to choose a WordPress theme. If you are serious about building websites and making money this could never be a waste of money. I have always found certain limitations with free WordPress themes, but of course they are great when you are first starting out.A software program that will save you time. I guess it is all about time. Some software programs are worth their weight in gold when it comes to time saving. Some programs can even make you money.Outsource work to save you time. If you cannot do something and you are not good at it, why spend hours trying to figure it out. For example you can go to fiverr.com and get someone to install a
Wordpress website for $5. You can also get a video made, an article written, and more.Become disciplined to take action

I am the Queen of self discipline as I have always had my own business which relied on me to take action. I had to get up in the morning and go to work even though I had no one to tell me off if I was late. I had to say no to my friends when they asked me out during working hours. They could not understand why I had to stick to a schedule when I had no one holding me to it. This is where actions do speak louder than words. I said I was going to do it and I have. I am earning money from Internet marketing simply because I have taken action. Why don’t you join me? Anyone can DO it! Oh my alarm just went off, sorry guys I have to go.

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How To Make A Generous Income Selling Services Over Internet

By Nitin On October 4, 2010Under Other Make Money Online Tips

This article is guest posted by Nitin Agwaral.

Believe it or not, it is possible to live your dream and make a generous income selling services through an e-commerce website online.  Of course, if it were that easy, everyone would be doing it, wouldn’t they?

There is a step-by-step process that you need to use to make sure that you succeed when selling online:

Build Your Reputation

Before you are even ready for your first customer, you must build rapport to increase the credibility of your website. As an example, if you are selling WordPress themes and modifications through your website, then your own blog should be very well designed to reflect your skills. Your customers want to see that you are living up to your claims in what you are hoping to sell them, or they will go elsewhere to buy from your competitors. This is truly the best way to make a great first impression on all visitors to your website so that they don’t leave immediately and increase your bounce rate.

Set Up Payments

The only way that you can sell services on your website is if you have one or several payment options to make it convenient for customers to buy from you. Perhaps one of the simplest choices is adding a PayPal button to your website, where customers will be able to pay you directly from their own PayPal accounts. Of course, this eliminates any customers that don’t have a PayPal account if you only accept PayPal as a form of payment exclusively, yet it makes it all the more convenient for those that do use their PayPal account to purchase through eBay or Amazon regularly. On the PayPal website, they will prompt you on the prices and how to set up different types of buttons, like “Buy Now”, “Add to Cart”, or “Subscribe”.

Plimus is another online option in a shopping cart for e-commerce stores, and it will give you global payment technologies, customer support, marketing tools, and a complete sales cycle for all purchases. Otherwise, you may want to try the user-friendly option of a pre-made shopping cart, such as Zencart or X-Cart. These are online shopping programs that allow you to affordably sell your services online, although they have limits in their customization if you want to add special features or change them to match the functionality of your website. Your choice of shopping cart will depend upon your own technical skills as to whether you would like to use a pre-made or customizable shopping cart.

Decide on Your Invoicing System

If you are selling services online, it is important to determine the type of invoicing system that you will use, whether it is hourly prices or fixed price packages. To further determine what your customers are looking for, you may want to set up split testing pages to see if customers are more likely to purchase hourly packages or fixed price packages of your services. Again, this is something that takes continuous testing and tracking to see which option will be most profitable for your business.

Establish Trust

Lastly, one of the best things that you can do to keep customers on your website and entice them to purchase from you is to advertise your credibility. Make sure that your privacy policy is posted clearly and have all details of your customer service information evidently displayed. It is a good idea to have testimonials and third-party recommendations, and make sure to always quickly respond to all customer questions to encourage them to order from you. Lastly, it is highly important to have a secure server to facilitate all credit card transactions so that customers know that their private data and information is entirely safe and free from potential theft.

The truth is that there are many components involved in running a profitable e-commerce business, yet it can be done successfully when you are committed to your entire online business plan. Much of the success of your sales and conversions has to do with the appeal and navigation of your website, as I detailed above, making it easy for customers to find which services they are looking for,  add them to their cart, and purchase from you in just a few simple steps. This is truly one area to focus on if you want a leg up on your competition because if customers have a difficult time purchasing services through your website, they are likely to simply leave and take their business elsewhere. Luckily, a loss of a sale can easily be prevented through the effort and care that you take in setting up your e-commerce store!

Nitin is an internet marketer and founder of Offshore Ally – a Virtual assistant company. He likes to share his expertise on making money online and especially by selling services like virtual assistant services. If you are looking for a virtual assistant for your internet marketing venture, you can connect with Nitin through his website.

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Popup Domination Review – How I Almost Tripled My Opt-in Rate With This Simple Tool

Popup Domination Review - How I Almost Tripled My Opt-in Rate With This Simple Tool @import "http://www.carlocab.com/wp-content/themes/ubt-firstclass/all-spitfirered.css";@import "http://www.carlocab.com/wp-content/themes/ubt-firstclass/style_override.php";@import "http://www.carlocab.com/wp-content/themes/ubt-firstclass/custom/custom-stylesheet.css"; #content{overflow: hidden} .sf-menu {line-height:1.0; display: block;z-index: 999;visibility:visible;} #header{margin-bottom: 25px; height: auto} #header h1, #header h2 {color: white} #header .bar_under{height: 37px}#header h3{color: #fff; } #header h1 a, #header h2 a{color: white}#header h3 {color: white} #header_text{display:none} #header h3{color: white; } #header .ad{color: white} #head-identify h3, #head-identifyA h3{ font-family: Arial; } #header ul {padding:8px 0 0 25px;}#header ul li { margin-right:0;} #header ul li ul { padding:2px 2px 10px 0; }#header .bar, #header .bar_under { overflow:visible; } #head-identify h1 a, #head-identify h2 a, #head-identifyA h1 a, #head-identifyA h2 a { font-family: Arial; font-weight: bold; text-transform: uppercase; } #header_text { margin-bottom:69px; }.pages { display:none;} Make Money Online With The Kidblogger Carl Ocab --> HomeAbout MeArchivesRecommended CategoriesAffiliate MarketingBest Blog TipCopywritingExperimentsInterviewsLink BuildingMarketingMonetization StrategiesOther Make Money Online TipsProBlogging TipsSearch Engine OptimizationSocial MediaTraffic GenerationContactAdvertise

  Grab The Master PlanEnter your name and email below, then click the "Free Instant Access!" button to get the free report.     Popup Domination Review – How I Almost Tripled My Opt-in Rate With This Simple ToolBy Carl On October 7, 2010Under Featured, Marketing

Let me tell you a quick story…

Several years ago, when I was a little kid, I used to play with marbles.

The game is simple. First we make a circle on the road using a chalk or a rock (but most likely we play on the dirt since it’s WAY fun) then we “bet” 5 marbles each and put them all inside the circle.

We then take turns shooting the marbles out of the circle using our “shooter marbles” and we keep the marbles that we are able to shoot out of the circle.

I was good but I was not the best.

Fortunately, the “best” player was my close friend and he told me his secret. His secret was simple (it’s simple now, it was an “AHA moment” back then)

The secret was – use heavier marbles as your shooter marbles.

Of course it didn’t make sense at first but I just threw away my hesitation and used the heavier marbles my friend picked for me.

And what do you know, I was KILLING it. I took home 3/4 of the marbles in the circle on my best day.

Then I realized how much marbles I lost by not doing this earlier. I mean, how could I have missed that! Of course what’s done is done, I lost a lot of marbles but at least I’m rocking now.

That Weird Story Reminded Me Of How This *Simple* Tool Works

I installed it on this blog 2 months ago and check out what happened to my opt-in rate:

I expected results from it but seriously NOT THAT MUCH.

We all know that email subscribers = money. That means I’ve been losing *triple* the money since start! Of course that’s hypothetical but let’s say I was just losing double – that’s still A LOT.

What Is This Simple Tool?

It’s called PopUp Domination.

You may have noticed it appear from time to time – and I have to admit, it’s an old tactic (i.e. using popups). But keep in mind that not all popups work.

Most Popups Annoy Visitors But This Is Different

To start things off, PopUp Domination has a very sleek, very very gorgeous design.

They have 7 templates to choose from there you could personalize it by choosing buttons, adding text and all those stuff without tinkering any code – unlike other popup scripts out there.

Aside from that, you’ll be able to decide on when and how you are going to show the popup.

More about the features below, in the mean time…

Here Are Some Top Bloggers Who Are Using Popup Domination

Here Are The Cool Features I Found In Popup DominationChoose from 7 gorgeous preset popup templates with 14 color schemes for each templateWorks with ALL major autoresponders (Aweber, Getresponse, iContact, Mailchimp, etc.)Edit ALL the text inside the popup without tinkering with any codeSeamlessly add bullet points with the spiffy “list point” editorDecide when (by number of days) and how (entry popup, exit popup, mouse leaves the site) you are going to show the popupChoose the pages where you want to show the popup

And my favorite…

5-minute Set-up

I like stuff that just work (That’s also why I’m more inclined in getting Apple stuff recently)

And that is what PopUp Domnation did. When I first got it, I was able to get it up and running in just 5 minutes – and that is already saying a lot LOL. I get easily confused with buttons, forms and all those stuff.

I’ll Be Upfront, GET POPUP DOMINATION

Call me a salesman or whatever but I am absolutely vouching for this 100% and I’m ready to push it to you.

I mean let’s say you’re selling this cure for a weird disease. Your neighbors’ daughter is sick with that disease but he doesn’t want to get your cure.

Of course you won’t let his daughter die. You’re going to convince him that your cure is the thing even if it takes you all day.

The cure is Popup Domination. This will literally help you with your business and I vouch for it 100%:

Click here to get Popup Domination
Works for both standalone websites and WordPress blogs

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